Premium club holiday provider Aldiana was looking for a new way to get their brand out there. We soon agreed on using mobile comic tools and started our first campaign in May/June 2012 in five German cities, and planned yet another flight in August/September. In the second run, the campaign was also supported by a very visible hanging comic-like sign, that was being placed at local partner travel agency during the campaign. This way there was even more exposure for the brand and the call to action could be made even clearer.
Due to its success, the campaign was rerun for a third time in December/January 2012/13.
Agency services: Idea, concept, copy, full service project management, documentation