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Cooperation marketing: Customers on the hook

Our client, holiday home rental company NOVASOL, was looking for new ways to market their houses especially suitable for fishermen. They already had a separate catalogue for this target group. We found them tackle shops, that distributed the catalogue through their shops for free, supplemented sendings of online tackle shops with a flyer and arranged a cooperation with “Sänger”, a German tackle supplier. In course of this cooperation the two partners  attracted new clients – at shared costs and by using new synergies.