How brands are given a face
For example: the VFF logo
Of course we needn’t explain to you what corporate design and brand design are and why having them makes sense. Yet if we take a closer look at corporate identity, you have to admit that the central topic of "image" often draws the short straw in the travel industry’s regular marketing activities. We believe that developing and cultivating this potential is one of the most lucrative moves you can make in your brand policy. And needless to say, we’ll be glad to help you with it.
The VFF, the German ferry-operators’ and ferry-tourism association,
was founded in 1995 and represents German-based ferry companies that
offer their services in the Mediterranean region and on the North Sea and the Baltic.
After the VFF had more than trebled its membership, it wanted to
display its new-found weight by modernizing its logo.
After a very positive briefing, we were able to present a result that all the members felt happy with after just three steps.