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Northern Europe 2013: Newspaper supplement

As part of our cooperation campaign around the destination of Northern Europe we also supplemented German weekly newspaper DIE ZEIT with our 40 page destination brochure, including entertaining and inspiring information about Denmark, Sweden, Norway, Finland, Iceland and Latvia. As this was part of a campaign that we crafted ourselves, we got to decide on look, content and format ourselves too. In close cooperation with our 17 partners, of course.

Here you can find a video documenting the entire campaign.

Agency services: Idea, editorial work, copy, design, production