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Guerilla marketing/cleaning stencils for America Unlimited

It was supposed to be something special, that can create a significant effect even with limited financial means. Together with our client America Unlimited and their partner, the tourism professionals of the destination of Chicago, we ended up deciding on “cleaning stencils”. Using a high pressure cleaner and a stencil, the advertising message “cleaned” the pedestrian zones. And voilá: The client earned quite a lot of medial attention through this promotion.